The MOH&FW has adopted four new high-impact newborn interventions to reduce newborn mortality and morbidity. These have already been incorporated in the Bangladesh Child Survival Call for Action: A Promise Renewed initiative; the DGHS and DGFP are now working to incorporate these interventions into relevant operational plans (OPs).  Given that the four newborn interventions selected for national advocacy are relatively new in Bangladesh, a series of sensitization meetings was planned to orient and educate the service providers and key stakeholders on the interventions.