The program partners with Dnet to implement Aponjon, a partnership to provide health information to pregnant mothers, new mothers, and their family members. Aponjon has plans to Introduce a mobile application and counseling line on reproductive health for adolescents (Aponjon Koishor), and a service for parents of children 1-5 years of age (Aponjon Shoishob); achieve and exceed the subscriber of 2.3 million, with a focus on urban subscription; develop and implement an innovative promotional campaign including outreach through BRAC, Smiling Sun clinics, and other NGO partners; launch a web based doctor’s consultation and mobile apps for pregnant women (Shugorbha) and new mothers. Aponjonwill also introduce web/mobile based self-registration and expand the call center to include customized local services and integrate new messages on family planning, newborn infections, CHX, Misoprostol, pneumonia care seeking, and new vaccines (IPV, PCV, etc). The Aponjon business model will strive to achieve the breaking even through commercial use of Dnet’s technical platform, increasing the number of subscribers, and brand extension to generate revenue for a business model geared to be self-sustaining in two years.
For more information, please read Aponjon Factsheet